It’s time to upgrade your work-style from
Designer to Director in your Design Business.
My name is Melissa, and I’m here to show you a new way to grow your design business: YOUR WAY.
Transform your design business into an iconic design atelier that meets your high business standards with me right by your side.
You’ll be the visionary. You’ll have the designer behind some of the online industry’s most profitable launches leading + supporting you.
I’m not just another design mentor armed with a business template to squeeze you into.
Get the only tools and strategy you need to find your rich niche, dive into inspiring big-picture conversations, and build a new design business that truly reflects your talents and your dreams.
I know you’re up to big things, and I’m here to help you uplevel your design business so it matches your ambition.
Running your business should feel like being the CEO of the latest up-and-coming design empire.
Can you imagine stepping into the creative lead, working with a team of pros, and creating a high-end design projects for your clients that….
Cannot wait to work with you because they know your quality of work is top-notch
Are more than happy to pay your design rates
Raves to their peers in the industry about the results your designs your produce for them
Reply to your inquiries in a timely, and friendly manner
Know and understand the power behind good design and what it can do for their company
You have the power create a design business that gives you the freedom you’re craving, and profits you dream about.
You don’t think you have the business know-how or the expertise to go to the next level
You don’t have the time to make it happen (too many projects are on your plate)
You have absolutely no idea where to start, and the process is overwhelming
You’re not sure which business “expert” to follow, because everyone has the best method for you (when they don’t even know you or your business!).
You have it in you, and I’ll help you make it feel like your super power.
I’ve worked on dozens of high-level sales pages with personality brands and entrepreneurs.
They’re true change-makers in the online space — they know what they want, and they make it happen.
When I partner with my clients to create their web pages and new brands, I get to witness their sales increase, their support teams expand, and their current success stories skyrocket into record-breaking blockbusters.
And now, I’m helping designers create a sensational business that deeply serves your ideal clients and skyrockets your income, and positions your business for unlimited growth.
As the new and upcoming star-of-the-design-show, I know that you…
Are up to big things, and you want a design business that matches your next-level goals.
Want your potential customers to “get it” when they visit your site.
Will be ready your dream client calls and wants to speak about a project… tomorrow.
Are ready to say goodbye to website shame… for good.
If you can relate, you’re in the right place, friend.
“Melissa is amazing to work with because she stays at the forefront of the digital design/online marketing industry.”
– Lewis Howes,
Lifestyle Entrepreneur and Founder of the School of Greatness
“Melissa was so on top of things! Thank you so much for treating my project with urgency, importance and creativity.”
– Amy Porterfield,
Social Media Strategist and co-author Of Facebook
Marketing All-In-One for Dummies
My name is Melissa Burkheimer, and I am an award-winning graphic designer, creative director and world-changer, visionary who works with the hottest clients in my industry.
My design process has helped digital nobodies turn into superstars.
It’s helped already successful course creators beat their high sales goal within 12 hours of opening the cart.
It’s helped put people in uber-specific niches on the get on the road to success, and take their business to the next level.
The sales page is simply a stepping stone in their success story.
The reason I stand out in my industry is because I let my work speak for itself instead of bragging every time my client hits six figures.
There’s a new way to be a great designer.
I focus on serving; and let my expertise and knowledge in my field do the selling for me, instead of using my potential clients’ objections to force them give me a credit card over the phone just to say I got the sale.
You have to be a leader and unlearn everything you know about being a designer.
There’s a better way to run a design business. You simply didn’t/dont’ know any better.
This whole ‘design something, get paid, and pray for new clients’ cycle isn’t sustainable.
It’s broken, and unrealistic.
I want to help you re-program your beliefs about your potential as designer to turn you from a designer-machine, to a creative director who doesn’t back down on their ideas, creativity and brilliance.
You’re not just any designer. You’re now in my circle of incredible designers. It’s about not doing what people think you should do, and instead doing something waaaaay better!
You need to unlearn everything you’ve learned about being a designer and SEE what you’re really capable of.
A Six-Month Mastermind Lead by Melissa Burkheimer
UPLEVEL YOUR DESIGN BUSINESS
When you join my mastermind exclusively
for designers, you’ll join a community of like-minded women on the same path as you. The Mastermind is designed to help you make more revenue, impact more people and match your next-level of growth all at the same time.
The course creators, influencers and entrepreneurs I’ve worked with have generated over 7 figures in revenue using the web pages we’ve created as marketing tools in their businesses.
I’ve had the honor to work on projects from the ground up for thought leaders including Amy Porterfield, Lewis Howes, Lisa Kuecker, Amber McCue, and Kimra Luna, just to name a few.
I’d love for you to be next.
I want to let you in on a little secret about upgrading your design business: the first step to success is looking at the big picture of your business and determining what you want to be known for.
When I first started my design business I had no idea what I wanted to be known for. I was the overly enthusiastic girl who just wanted to be a designer.
I knew how to design, but I was clueless about running a business.
I did a lot of pro-bono work in hopes of getting paid work.
And once I got paid work, I only made $10/hour after paying taxes and expenses (who knew that would be so much of your rate?).
The struggle was real.
When you start a business, it’s normal to struggle.
But I didn’t know that back then.
I started following successful entrepreneurs who weren’t designers, but were killing it in their industry. I was inspired by what they were doing and it helped me see the bigger picture in my business.
But I didn’t know how exactly how to take their success strategies and make them my own.
I was an overly eager, enthusiastic girl who just wanted to get paid to be creative.
Maybe you can relate?
I don’t want any designer or entrepreneur to struggle OR deal with egotistical show offs like I did.
The good news is I figured it out and started to see real success. I began working with some of the top names in my chosen industry and began charging premium rates that were easy yeses for my clients because of the results they produce.
These days I only need two to three projects per month to meet my revenue goals.
I can work whenever I want to, with whoever I want to, and take a quick weekend getaway to my best friends’ lakehouse (with my family in tow) because I designed my business to work with my lifestyle.
I want you to be able to create the same thing, without encountering any type of design snobbery, ever.
Check out what the designers in my mastermind said about their experience…
“The mastermind has been amazing! I’m definitely not a freelancer anymore and I would never have realized that I could, or should, niche down in order to grow my business. I’m now clear about the direction my business is going.”
– Shaundra Howard,
Sales Page Designer + OBM
“The biggest change in me as a designer is that I operate with more confidence. My state of mind is better and I was able to close 7 new clients in 60 days.”
– Stacie Hanson,
Creative Designer + Writer
“I went from nothing to having a business. I have a website, social media, business name, a rich niche, and new clients. I’m making time for my business and finding ways to better balance work and life. I definitely needed this.”
– Jillian Harris,
Course Branding Expert
Here’s what’s included in your investment:
Six Months of Visioning Exercises + Performance Prep for Your Next Level Master Plan
Month 1:Create Success Habits + Master Your Money Mindset
First, we’ll identify your big picture goals, and create intentions + possibilities for your business. Just like you’d want to find the perfect outfit for your premiere, we want to make sure you’re doing the kind of design work that you enjoy and creates the profit you need.
Finding your niche is the key to standing out in a sea full of designers with drowning businesses. You’re up to big things, and it’s about time that you
own it. We’ll master your money mindset, discover what kind of clients you want to serve, create big picture plans and develop success habits to move the needle in your business and think like a CEO.
Month 2:Master Your
Client Attraction + Sales Processes
You’ll learn how to craft design offerings that perfectly capture who you are and what problem you solve. When your dream client inquires and wants to work with you, you’ll be more than ready to close the deal.
I’ll also show you how to create a beta offer and how to collaborate with other creatives in your industry. Plus, learn how to present yourself as a confident designer at online and at live networking events. You’ll never worry about closing a deal ever again.
Month 3:Client Management + CEO Style Systems
Systems are sexy if you let them work their magic on autopilot. Prep like a pro for your client projects WAY in advance to upgrade your client experiences from ‘so-so’ to ‘out-of-this-world’.
We’ll set up CEO-style processes inside your business to easily onboard your new dream clients while your business grows like pretty field of weeds.
Month 4:Reassessment + Client Mapping (Think like a CEO!)
During month 4, we’ll spend time evaluating everything you’ve implemented during the last 3 months. From money mindset to beta offers, we’ll create a process that helps you decide what to do next. Freelancers worry about the daily to-do’s. Designer CEO’s make time to do big-picture planning, update their systems, and stop what isn’t working.
On your journey towards becoming and growing as a Designer CEO, you’ll continue to uplevel your projects, your clients, and your weekly work habits. And you can start mapping out your client calendars in advance.
Month 5:Design a Striking Identity to Match Your Ambition
As designers, it’s easy for us to brand, design and strategize for everyone else. When it comes to doing it for ourselves, we want to crawl into a hole and hide. We’ll create an outline + wireframe for the digital home for your new design empire. When it’s time to create your site, you’ll have a stress-free experience all lined up — you’ll already be completely clear about which pieces of content should go where.
Month 6:Advanced Digital Marketing for Designers
Now that you’re a master Designer CEO, it’s time to market like one and work in higher value and higher level design projects.
I’ll show you what digital marketing strategies that are working in my design business. We’ll cover list-building, FB ads, videos, and how to create a basic sales funnel.
Not only that, but you’ll get access to these Extras:
Extra #1: The How To Grow + Expand Your Team masterclass (I’ll show you how to use your Myers-Briggs personality type to know who to hire next on your team.)
Extra #2: The Sales Page Design Guide (a PDF outline and wireframe you can use to create either a short-and-sweet sales page or a long-form sales page.)
Extra #3: An EXTRA bonus group coaching call with me and your new Director Biz Besties in January. Once you hit a new level with your business, new things always come up. (New level, new devil!) Let’s reconnect and I’ll help you with any questions about your new design business!
I’m creating the pilot version of this mastermind with one mission in mind: No Designer Ever Feels Alone Again; Instead they Feel Empowered and Confident When it Comes to Growing Their Business.
With me as your cheerleader, we’ll take your big picture dreams and make them a reality — without the feeling of overwhelm or being judged because of your design style.
When you decide to join, you’ll get:
A Four-month mastermind with me as your creative lead, with your new designer biz besties!
From Designer to Director is a four-month mastermind exclusively for designers where you’ll join a community of like-minded women on the same path as you.
Four Months of Visioning Exercises + Performance Prep for Your Next Level Master Plan
Each month you’ll receive an exclusive training from me that will help you learn how to operate and position yourself as a Designer CEO instead of just another freelancer.
You’ll discover your rich niche, create possibilities in your business, implement CEO-Style systems, craft new offers, build a rock-solid profit plan and create a striking identity to match your ambition.
Eight Live Mastermind Calls (with hot seats!) where you can ask me a-n-y-t-h-i-n-g!
Hop on 8 LIVE (fluff-free) real-design-biz-advice calls with me and your new designer biz besties to get answers ALL your life + biz questions. Ask me ANYTHING regarding the monthly content, challenges you’re facing, or how to deal with sticky client situations.
And best of all, because it’s a mastermind, you’ll get an opportunity to receive even deeper support from me and your designer sisters during hot seats. All calls will be recorded if you can’t make it.
A swanky Designer House so you can easily access all mastermind content.
I’m creating a simple, yet sophisticated membership portal for our founding members so you have easy access to ALL the lessons, coaching calls and Extras inside the House.
A private, intimate designer-only Facebook group!
No mastermind would be complete without an exclusive Facebook group for you and your new designer biz besties! This is an ACTIVE community full of designers who are growing with you! Give feedback, ask questions and we’ll keep it safe in the group!
PLUS, Four 30-Minute 1:1 Success sessions with me
Once per month, we’ll get on a call and I’ll help you break through barriers preventing you from moving forward. If you need a quick strategy to get a client FAST, help managing your new clients or my eyes on your latest design, I’m all yours for a 30-minute call once per month during the mastermind.
PLUS, all these extras:
The How To Grow + Expand Your Team masterclass
The Sales Page Design Guide
An EXTRA bonus group coaching call with me and your new Director Biz Besties in January.
The REAL bonus is being a part of a community of like-minded designers who want to uplevel their design business, find their rich niche, easily attract dream clients -and do it all on their own terms.
What’s the investment?
From Designer to Director is a brand-new experience I created for designers who want to uplevel their business. Class is currently in session and if we decide to launch the program again, the investment will be a minimum cost of $2500.00 per member.
This version will be the pilot program, so while the quality of care, attention, critique (we’re designers, after all!) and mentorship will be high touch, the pricing is surprisingly affordable.
To join the From Designer to Director mastermind, the investment is four monthly payments of $397 or one payment of $1297 when you sign up by Friday, August 25.
After that, the price goes up to four monthly payments of $497 or one payment of $1797.
From Designer to Director is not an informational product or course. It’s high-level experience where you get access to me during our three monthly calls and check-ins and in our community forum as we build the foundation for your new design empire. I know this experience will help you make the entire process easier than you thought possible. You’ll get exclusive access to my expertise, my heart, and my direction will be 100% focused on your dreams and big picture goals during our time together.
Because this is a one-of-a-kind experience, I’m not able to offer refunds for this mastermind. With me, you’ll never get a business in a box guide. And I’ve never delivered a final design that a client wasn’t ecstatic about. Because I reserve special time for you in my calendar, it’s important that this decision be a H*LL YES for you before you decide to join.
If you have questions, I’d love to help you make the best possible decision for you! Send me a note at firstname.lastname@example.org and my team will make sure I see it.
“When I first contacted Melissa about working together, I was panicked that I wouldn’t be able to find someone to design a sale page with the level of professionalism that I was looking for.
After I first spoke with Melissa, she immediately took charge and gave me peace of mind. Working with someone with an understanding of the industry, her attention to detail and design skills was a great asset to my business, especially since it was my first launch. Every time someone sees my sales page, they think it looks awesome. I sold 80 spots, and I now have a sales page that boosts my professionalism and gives my clients the trust factor they’re looking for.”
– Sarah King,
CEO at Invigorate Physical Therapy and Wellness
I want you to picture how your business can touch the lives of your customers and have a positive impact on the world, even beyond what you’re up to now.
I can see the big picture things for your business, help you map out a plan to accomplish them all, and make sure you know how to create your new identity like a boss.
By now, if you’re anything like the other successful entrepreneurs who’ve worked with me, you realize the unlimited potential there is, and how working with me can help you see what’s possible.